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Less
algorithm, more
life.

  1. Your phone knows what you like.

  2. The algorithm knows what you’ll watch.

  3. Your calendar knows where you’re supposed to be.

  4. Your GPS knows which way you’re going.

  5. Your feed knows what you’ll probably want next.

Everything is
getting better
at predicting you.

And that’s useful.

But sometimes useful isn’t enough.

Sometimes you need the unexpected.

  • A wrong turn.

  • A strange restaurant.

  • A conversation with someone you haven’t seen in years.

  • A ridiculous idea.

  • A question you wouldn’t normally ask.

  • A place you’ve never been.

  • A thing you didn’t know you wanted to do.

That’s why we make cards.

Once a month, we send you one.

  1. You don’t choose it.

  2. You don’t know what’s coming.

  3. You just open it.

And see what happens.

Less algorithm, more life.

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